In the Fourth of a series of videoblogs, Neil Mason from Applied Insights reports on the recent Emetrics Marketing Optimization Summit in San Francisco, May 2008 and has a chat with Avinash Kaushik.
In the first of a series of videoblogs, Neil Mason from Applied Insights reports on the recent Emetrics Marketing Optimization Summit in San Francisco, May 2008.
In the second of a series of videoblogs, Neil Mason from Applied Insights reports on the recent Emetrics Marketing Optimization Summit in San Francisco, May 2008.
In the last of a series of videoblogs, Neil Mason from Applied Insights talks with Jim Sterne, Chairman of the Emetrics Marketing Optimization Summit in San Francisco, May 2008.
Video duration: 160 seconds
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The Emetrics Summit is the conference that brings together the technologies and techniques that make up the art, science and business of measuring and optimizing online marketing value
Video duration: 318 seconds
Global video hits: 1018
Jim Sterne explains some of the basics of Web analytics. He outlines click-throughs and pageviews, logfiles and pag tags, measuring outcomes, as well as customer attitudes. Training, he says, can be found from vendors as well as from vendor consultant partners.
In the third of a series of videoblogs, Neil Mason from Applied Insights reports on the recent Emetrics Marketing Optimization Summit in San Francisco, May 2008
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