Video duration: 281 seconds
Global video hits: 402
Bryan Eisenberg, co-Founder of FutureNow Inc. and author of the upcoming book Always be Testing, talks about his new search engine marketing optimization guide with Mitch Joel of Twist Image and author of Six Pixels of Separation.
Video duration: 413 seconds
Global video hits: 2884
Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer.
Video duration: 329 seconds
Global video hits: 747
Mitch Joel, President of Twist Image, interviews Bryan Eisenberg, co-founder of Future Now Inc., about his upcoming book "Always be Testing", and today's session, both of which focus on the necessity of testing and optimizing your traffic sources and conversion funnels.
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